Delta partnered with Benefit Cosmetics Australia on 2022 campaigns.

Objective: Delta Air Lines partnered with Benefit Cosmetics Australia on two different campaigns in 2022. Both opportunities allowed Delta to promote themselves alongside various other partners. 

Our Role:

  • Trade relations
  • Media relations (logo on tickets in video, tagged on social media)

Overview:

The Glam Club: The event was created and hosted by Karryon in partnership with Delta Air Lines, NCL, Globus Family of Brands and Benefit Cosmetics Australia.  The first-ever Glam Club was a fun pre-event to the Australian Federation of Travel Agents (AFTA) National Travel Industry Awards (NTIA) - known as travel’s night of nights - where ingvited guests were treated to champange, nibbles and even a makeup touch up!

Watch The Glam Club sizzle reel Karryon Presents... The Glam Club!  (Courtesy Karryon)

National Brow Day: Delta partnered with Visit West Hollywood and Benefit Cosmetics Australia as a flight sponsor in a digital/social media campaign around ‘National Brow Day’.

  • Prize Package: One winner will win a trip for 2 to LA including flights on Delta Air Lines and components courtesy of Visit West Hollywood and a Benefit Cosmetics package.
  • Benefit promoted the competition via paid media content as well as a feature video promoting the competition filmed by their in-house content creator across TikTok and Instagram Reels.
  • The digital campaign, with Delta’s logo placement, was across Benefit Cosmetics Australia Instagram, TikTok and Facebook accounts as well as a dedicated eDM to their database of 301K.

Outcomes:

The Glam Club:

  • After a three year hiatus to the National Travel Industry Awards, this event was massive success.  Read an event wrap up here. 

National Brow Day:

  • Competition took place around ‘National Brow Day’ in October 2023 including 2 weeks of social media content leading up to the day.
  • Benefit Cosmetics Australia’s Instagram, TikTok and Facebook accounts featured a minimum of 15 x posts/stories throughout the 2-week period.  These channels reached over 6.5 million followers with a total of over 2 million views.