Destination | The Walshe Group

The Walshe Group is passionate about each of the destinations we are entrusted to market. We genuinely believe in the positive power of tourism. Our teams embrace the destinations’ culture, community and visitor economy in developing intelligent strategies for the travel trade and media.

We aim to create the right kind of opportunities, that target visitors who contribute to the common good of our destinations, respecting and engaging with the local community and environment and enabling solid economic outcomes

Travel trade engagement

We understand the unique intricacies of the trade landscape in Australia and NZ and how best to reach and engage the industry, sharing your story and leveraging opportunities specific to your brand.

Events

Our creative vision, event expertise, extensive contacts along with our in-house event software and databases will ensure your event or in-market sales mission is a success.

Public relations and media

We have invaluable expertise and relationships with the whole media and digital spectrum and are able to identify opportunities and leverage news with the most influential voices.

Online, social and digital

We know where your audiences live on social, and how to engage them in an ongoing conversation.

Brand marketing and strategy – B2B and B2C

We have a full range of marketing capabilities – trade and consumer campaigns, media buying, digital solutions, consumer research and insights, brand and creative development or strategic activations.

Our work

We're proud of our many long-term partnerships built on mutual trust, stability, integrity and respect. Together, we grow.

Hawaii Tourism - Aloha Apprentice Campaign

Taking a fresh and interactive approach this campaign showcases Hawaii’s culture and spirit of aloha. TWG…

Hawaii Influencer Campaign

Integrated Consumer Campaign Situation: February is typically the peak booking period for Australian travellers. In order…

Tourism Ireland - Genealogy Promotion

The Challenge Tourism Ireland was looking for a ‘wow’ promotion in the New Zealand market…

View all work

Testimonials

Here's what our clients have to say about working with us.

What I like the most about working in a marketing organization are the projects that are daring and risky; that is the edgy part of our job. I realize with a topic like remembrance tourism this actually is an even greater challenge. And that is why I am so proud of you that in Australia we managed to do something guerilla – off the beaten track- for which we got great and positive feedback, and of course the results we hoped to achieve via social media. This is how VisitFlanders wants to be seen over the globe! - Elke Dens, Marketing Manager, Visit Flanders (Brussels)

I just wanted to congratulate you on a fantastic Aloha Downunder media lunch last Friday. The venue was divine and a great group of media in attendance. Great job on all fronts! - Donna Parkin, Outrigger Resorts PR – Australia / New Zealand / Fiji

It is my turn, just a note to say big thank you again for a wonderful week/roadshow and for all your efforts to make it happen. The media event turned out to be a great success, in terms of excellent management, content (key messages), top tier journalist presence, stakeholders networking and beautiful set up. - Monique Safayan, Abu Dhabi Tourism, International Media Relations Executive Communications & Public Relations Department