Australia and New Zealand’s premier airline GSA, service provider and destination marketing agency
Premium brands
trusted outcomes
more about us
56
number of EMPLOYEES
6
number of LOCATIONS
17 years
average length of our partner relationships
18
number of
current partners
We have long term relationships with our partners based on dedicated, high performing teams and a constant focus on renewal. The global airline and tourism industry is dynamic and ever challenging, we’ve worked alongside our partners through crisis and prosperity, through fundamental market shifts and new approaches to the distribution channel. Our reputation for excellence and consistent performance year after year makes us the partner of choice for the best in the business.
The Walshe Group is a highly respected and trusted travel company known for its exceptional customer base, intelligence, innovation, and problem-solving abilities.
who we are
years of
operation
48 YEARS
our partners
The Walshe Group brings a commitment to regenerative, responsible tourism aligned with a depth of expertise in destination management and destination marketing. We have a proven track record of representing some of the world’s leading tourism destinations in the areas of marketing, PR and travel trade representation.
destination marketing &
regenerative tourism specialist
find out more
The Walshe Group has an established track record of achieving consistent growth in passenger revenue and yields as dedicated GSA for some of the world’s leading airlines. The Walshe Group is also an approved service provider for a range of airline related finance, administration and customer solutions.
Airline GSA & approved
service provider
what we do
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Our in-depth relationships across the trade distribution channel are matched by those across the media and digital spectrum.
Marketing & Public Relations
We have extensive experience with airline pricing, fare filing, analysis of route performance and market reporting.
pricing, analysis & advisory
We have fully qualified accountants, supported by secure systems, providing cost effective management of all finance, tax, administration and compliance requirements.
Financial services
Airlines have varying requirements and we can meet all of them, from ticketing services to revenue building.
customer sales & service solutions
The Walshe Group account executives lead the industry in representing their client brands.
driving sales outcomes
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The Walshe Group manages all aspects of passenger representation across sales, marketing, PR, customer service, finance and administration. Our decades long GSA agreements with some of the world’s leading airlines is testament to the best-in-class performance we deliver year after year.
We understand the unique evolving needs of our airline partners and can tailor our services accordingly, from full service through to solutions to complex challenges.
our airline services
melissa forbes
executive director of marketing
TOURISM Western AUSTRALIA
From the launch of our Walking On A Dream brand among trade and media in Sydney, to new interstate flight route launches, roadshows and ongoing trade engagement, training and events, our partnership with the Walshe Group and their passionate team continues to deliver great results for Western Australia.
tourism western australia
Britt Hijkoop
Vice President, Communications - International
new york city tourism + conventions
The Walshe Group has been our representative office in Australia and New Zealand since 2014. Their expert team has been instrumental in showcasing New York City as the world’s most vibrant and welcoming destination to the travel trade and media. Their efforts encourage exploration across all five boroughs, driving growth in visitation and economic impact.
new york city tourism + conventions
We are proud to work with The Walshe Group, an organization that shares our commitment to excellence and the resurgence of New York City's travel and tourism industry.
tim tm chen
general manager - CHINA AIRLINES
Since 2012, China Airlines has enjoyed a fruitful partnership with the Walshe Group. Leveraging it's extensive local market experience and enthusiastic service approach, this collaboration has significantly expanded our market presence and upgraded our service standards.
Looking ahead to a future filled with promise, we aim to deepen our strategic partnership with the Walshe Group. Together, we definitely will seize more opportunities and achieve greater success in the years to come.
china airlines
maki matsuzaki
managing director - australia / oceania region
all nippon airways
The Walshe Group has represented ANA for passenger sales since the resumption of online operations to Australia in 2015. Their team consistently deliver outstanding service in line with ANA's distinction as the only Japanese airline to be awarded the Skytrax 5-star rating for 11 consecutive years. The sales collaboration has contributed to ANA expansion to double daily service Sydney-Haneda and the addition of Perth-Narita services recommencing October 2024.
We are proud to continue such a rewarding alliance with The Walshe Group.
ANA - all nippon airways
carla da silva
general manager - south african airways
The Walshe Group has represented South African Airways in New Zealand since 1998 and in Australia since 2002. They have been instrumental in establishing and elevating our brand presence particularly with the return to Australia from April 2024 after a 4-year absence. With their expertise and support, we cooperatively reintroduced the Perth to Johannesburg route, connecting more travellers and expanding our global footprint.
We look forward to continuing our successful collaboration with The Walshe Group.
south african airways
We were early and passionate adopters of commercial practices which promote the adoption of sustainable and regenerative tourism.
regenerative tourism
Our relationships across leisure tourism, business tourism, media and PR are underpinned by the quality of our marketing campaigns and events.
marketing, promotions & events
We know the right people to work with in the ever-changing media landscape. This ensures our clients get maximum return on investment in all media activities.
public relations & media
We have been working in the MCI space for fifteen years and have developed the ability to provide the service and response customers require.
meetings & incentives
Our breadth of relationships across the trade distribution channel in Australia and New Zealand is unrivalled, built through 48 years of history.
travel trade engagement
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The Walshe Group is passionate about each of the destinations we are entrusted to market. We genuinely believe in the positive power of tourism – particularly the positive power of regenerative tourism. Teams are dedicated to destination customers and fully embrace the destinations’ culture, community and visitor economy in developing intelligent strategies to meet market goals and objectives.
our destination services
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The Tourism Western Australia team co-ordinated and co-hosted four events for trade...
Tourism western australia
roadshow 2025
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This annual Sales Mission connected NYC Tourism Members with the travel trade across Australia.
New York City Tourism + Conventions Sales Mission
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A media and content partnership with cultural connection at its heart
Hawaiʻi Tourism Oceania & We Are Explorers
RECENT succesS stories
visit the resource centre
Visit our trade partner resource centre to find everything you need to expand your knowledge and inspire your clients. You'll find links to airline and destination training, our clients' image libraries, airline route maps, destination specialist programs and contact details for each of our teams.
for our trade partners
read all news
The latest news from our partners and insights from the tourism industry in Australia and New Zealand.
Partner news
We acknowledge the traditional owners of the land on which we operate in Australia – the Gadigal people of the Eora Nation (Sydney); the Whadjuk Nyoongar people (Perth); the Wurundjeri Woi-wurrung and Bunurong/Boon Wurrung peoples of the Kulin Nation (Melbourne); Turrbal and Yuggera peoples (Brisbane) – and pay our respects to elders past and present.
We celebrate the diversity of Aboriginal peoples as the world’s oldest continuous living culture and their connections to the lands and waters.
