A media and content partnership reaching a new generation of Hawaiʻi travellers, with cultural connection at its heart

As part of Hawaiʻi Tourism Oceania’s remit to seek out responsible travellers who want to explore Hawaiʻi’s rich culture and preserve its stunning natural beauty, the team worked with digital publication, We Are Explorers, on a campaign to showcase experiences that allow visitors to connect to the destination on a deeper level.

Highlighting four key experiences, the video and editorial series captured Australian influencer, Josh Lynott, meeting locals who are passionate about engaging visitors in tourism experiences that deepen their connection to, and understanding of, Hawai’i.

the objective

the results

Henry Brydon
Founder & CEO - We ARE ExPLORERS

"Working with Jen and The Walshe Group on Hawai‘i Tourism Oceania has been a total pleasure - twice now! Jen and the team deeply understand how to bring a destination's brand essence to life, and together we’ve crafted creative campaigns that challenge perceptions and highlight the rich, adventurous, and nature-connected spirit of Hawai‘i.

It’s super rare to find an agency partner who’s so collaborative, clear on the vision, and genuinely passionate about storytelling with purpose. Can’t wait for the next one!"

Naomi Rechter, Production Supervisor

“We are very grateful for your support and contribution to our episode and really appreciated the opportunity to promote Delta Air Lines to Australia”

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Our work

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At The Walshe Group, we strive to provide excellent results for our partners. Whether you're looking for an airline GSA, destination marketing support or finance and administration services, we'd love to hear from you. 

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