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At The Walshe Group, we truly value the positive impact of tourism. Our teams immerse themselves in the destinations’ culture, community and visitor economy in designing smart strategies for the travel trade and media.
We strive to generate the right kind of opportunities, that attract visitors who support the shared wellbeing of our destinations, interacting with the local community and environment and facilitating strong economic results.
destination services
We understand both the dynamic and established elements of the trade landscape in Australia and New Zealand and how best to reach and engage the industry, sharing your story and leveraging opportunities specific to your brand. Our trade executives regularly engage with the travel trade community through in person sales calls; regular marketing communications; delivering specialist trade training and education; and events organised in conjunction with key industry partners.
travel trade representation
We will craft your story to the audience that will connect with it. With a content marketing strategy that educates and engages. We offer a variety of marketing services - trade and consumer campaigns, media buying, digital solutions, consumer research and insights, brand and creative development or strategic activations. We promote our destination and destination stakeholders with creativity and insight, backed by data and results.
consumer marketing
Communications and public relations services are a key component of our integrated marketing services. Our PR specialists have extensive knowledge and connections with the entire media and digital landscape and can find and capitalize on marketing opportunities with the most impactful voices. By keeping in touch with the main players in the tourism media community and having access to the full database of all media participants, we ensure that your brand and messaging will get exceptional exposure under our management.
Media & public relations
We have the creative vision, event experience, and extensive network to make your event or in-market sales mission successful. We handle many events every year in Australia and New Zealand. From small dinners with industry experts to large-scale roadshows, we have the in-house team and capacity to deliver a unique and impactful event. We make sure your message is delivered in an appealing way and that you connect with the best prospects for future sales growth.
event planning
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The Tourism Western Australia team co-ordinated and co-hosted four events for trade...
Tourism western australia
roadshow 2025
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This annual Sales Mission connected NYC Tourism Members with the travel trade across Australia.
New York City Tourism + Conventions Sales Mission
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A media and content partnership with cultural connection at its heart
Hawaiʻi Tourism Oceania & We Are Explorers
RECENT succesS stories
