South african airways
launch events
Over 200 people attended these events which ranged from a full sit-down gala dinner and evening cocktail and canape events including the CEO of SAA, and high-level management and staff from JNB and the Chairperson of Gauteng tourism.
results
A series of launch events were held in Perth, Sydney and Auckland following the inaugural flight.
These events celebrated the re-launch of the airline in Australia and connecting Australian and New Zealand customers to South Africa to the travel industry, corporate, airline stakeholders.
overview
Our role included the full and total organisation across three events in Perth, Sydney and Auckland. The events included attendees across the travel trade, corporate partners and key airlines stakeholders.
The relaunch of the flights provided an excellent opportunity to educate attendees about the airline and the national tourism body of South Africa.
our role
To celebrate the return of SAA to Australia after a 4-year absence with key trade and media contacts in Australia and New Zealand.
the objective
A variety of events in partnership with South African Tourism were held in Perth, Sydney and Auckland to welcome South African Airways back to Perth in April and May 2024.
South African Airways celebrates return of Perth - Johannesburg service
