Delta Air Lines displayed a Delta One Suite at tourism industry functions in 2022 & 2023.

Objective: Delta Air Lines’ Sydney sales team secured access to one of the air lines’ Delta One suites for six months.  The team showcased the display model at a variety of strategic tourism and aviation events in Sydney.  The objective across all events was to use the Delta One Suite as a display model for industry contacts to see in person and physically try.

Our Role:

  • Trade relations
  • Relationship building with stakeholders
  • Media relations (logo on website, tagged on social media)
  • Sponsored a lucky ticket draw
  • Introduce our Delta One Suite to the public


Delta One Suite was displayed at the following events:

February 2023 - Visit USA Sydney Expo

  • The Suite was displayed at the Sydney expo for Visit USA’s annual showcase.  Visit USA (Australia) works with dedicated US members to actively promote the US as a desirable destination of choice to the Australian market This popular event, with nearly 300 travel agents in attendance, allowed the Suite to be displayed so travel agents could see it and try it out.
  • Delta was the only airline featured in an article about the event in Travel Daily - with the chair as the star of the show.

February 2023 - American Chamber of Commerce in Australia (AmCham) Super Bowl Networker

  • American Chamber of Commerce in Australia (AmCham) hosted a Super Bowl Networker in Sydney.  
  • Delta was an event co-sponsor and therefore was able to display the Suite so members of the public could experience it and ask questions about the airline.
  • To further increase Delta’s profile at the event, a trip for two between Sydney and Los Angeles was given away to a lucky attendee.
  • Jesse ’Tha Monstar’ Williams was also at the event.  He is the first and only Australian to ever win a Super Bowl as well as the first indigenous Australian drafted into the NFL.

November 2022 - Centre for Aviation (CAPA)/Corporate Travel Community’s (CTC) Australasia Corporate Travel Summit & Sustainability Expo

  • The Suite was displayed at this annual sustainability expo.
  • Attendees heard about Delta’s sustainability initiatives including the sustainable bedding and amenity kits Delta One passenger experience.Delta sponsored a speaker who spoke about airline sustainability. 
  • Over 150 delegates representing airlines and government bodies across Australia attended this two-day event.