Delta Air Lines
on Travel Guides

There was a total reach of 4.6 million people across both episodes. 

results

Travel Guides is the number one travel show in Australia & New Zealand with each episode having over 1.5 million viewers. The show follows five groups of ordinary Australians who take on the job of travel critics experiencing the same week-long international and domestic holidays. They review the same airline, accommodation, cuisine, local sites, and activities. At the end of the holiday each group gives a star rating out of five for the destination.

In exchange for flights and excess baggage for all cast and crew (25 PAX) between Australia and USA, Delta would be the official airline partner. In return, Delta would receive 90 seconds of on air integration and online acknowledgement as the featured airline in two Travel Guides episodes.

overview

Full project management including all communication with internal and external stakeholders between April 2023 and June 2024.

our role

Travel Guides is an award-winning travel show produced by the Nine Network Australia and has been on air since 2016. Delta Air Lines was approached by the show’s producers to be the airline partner for two of their episodes in US destinations. On air content would highlight various cabins, on-board experience and cabin crew.

the objective

Delta Air Lines was approached by producers of Travel Guides, an award-winning travel show, to be the airline partner for two of their episodes featuring US destinations. The show follows five groups of ordinary Australians who take on the job of travel critics experiencing the same week-long international and domestic holidays. Travel Guides has been on air since 2016 and has over 2 million viewers per episode.

Delta Air Lines featured
ON Travel Guides