To promote the joint venture ‘LA and beyond’ message a consumer tactical fare sale was launched 1 – 15 July, for 61 U.S destinations, with traffic driving to VA.com

To coincide with the sale and 10th anniversary of SYD-LAX route, Velocity ran a promotion for 10k bonus Velocity points for all bookings from 4 – 28 July, with a supporting fare sale message.

 

The sale and Velocity bonus promotion are supported by the following:

 

Owned channels

  • Velocity solus eDM - 800k
  • Velocity social
  • Velocity homepage
  • SkyMiles eDM - 50k AU/NZ
  • VA Homepage T/O
  • VA Social

 

Paid media

  • 90k across Programmatic, SEM, Social, Native
  • 40k Velocity funded paid media
  • Time Out website competition for NSW + VIC promoted via own channels ; homepage, social, solus eDM
  • Sponsorship of Today show weather in Washington 13/14 July w/ on screen credit and sale shout out
  • 2GB live read promotion
  • Results:
    Return on advertising spend (ROAS) x 6.56
    X21 ROI (1.9m July revenue vs 90K media spend)


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