Hawai‘i has long been one of Australia’s most popular holiday hot spots, but it’s now becoming a destination for sports fans with the number of Aussies travelling to Hawai‘i to watch or take part in a sporting event increasing 44 percent in 2015.
Speaking at a dinner in conjunction with the University of Hawai‘i’s Rainbow Warriors first-ever football game in Australia, Hawai‘i Tourism Oceania Country Manager, Kerri Anderson said Hawai‘i was primed to become an Aussie sporting destination.
“It’s no secret that Aussies love our sports and sporting related holidays are on the rise – whether it’s as a spectator or as a participant it is a market that we are keen to grow for Hawai‘i,” Ms Anderson said. “We mostly picture Hawai‘i as a relaxing holiday destination, but an increasing number of Australians are an active part of the sports scene across the Hawaiian Islands. "
Ms Anderson said HTO hoped that the University of Hawai‘i season opener against the University of California Golden Bears in Sydney, would peak peoples’ interest and encourage them to go and watch a game in Hawai‘i.
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