Switzerland Tourism is pleased to advise the appointment of The Walshe Group to provide temporary local marketing support in Australia and New Zealand. The Walshe Group will be responsible for trade and media campaigns and will also assist with the transition phase with the appointment of a new Swiss Market Manager to Australia later in the year.

The Walshe Group is Australia’s most established tourism marketing company and is excited to be working with Switzerland Tourism to continue to inspire visitation to Switzerland with the ongoing implementation of local cooperations and activations, working with both trade and media partners.

“We are delighted to announce the appointment of The Walshe Group as our local marketing and public relations representative,” said Sara Roloff, Director Asia Pacific for Switzerland Tourism.  “Their experience and local market knowledge will be invaluable in our continued investment in Australia and NZ to promote Switzerland as a leading tourism destination.  We look forward to working with them to achieve our goals and objectives and to welcoming the new Market Manager later in 2023.”