For 20 years, I have lived and breathed aviation – building partnerships, shaping sales strategies, and helping some of the world’s most iconic airlines connect with markets in smarter, more profitable ways. My career has taken me from the heart of airline account management to leading teams that deliver results across New Zealand and Australia, and every step has been driven by one thing: a passion for elevating the way airlines do business.
Today, as ANZ Group Manager for Lufthansa Group , I focus on campaign-led sales strategies that deliver real impact. I thrive on collaborating with travel trade partners, executing high-performing B2B campaigns, and ensuring that every initiative aligns with both global airline priorities and local market dynamics.
I believe success comes from a blend of strategy, creativity, and relationships. Whether it’s driving a sales campaign , advocating for next-gen distribution models like NDC, or leveraging partnerships, my focus is always on creating measurable value for airlines and our trade customers.
For me, aviation isn’t just an industry – it’s an ecosystem of relationships, opportunities, and innovation. And I love being right at the centre of it.
