The 1st of May was ‘Lei Day’, a day that celebrates Hawaiian culture. The lei symbolises the Aloha spirit - an expression of hospitality, unity and kindness. For the month of May, Hawaii Tourism Oceania will be hosting events, launching famil incentives and campaigns providing the travel trade with plenty of holiday inspiration.

With key representatives from the Hawaiian Islands joining them in Australia, Hawai‘i Tourism Oceania has kicked off the 2019 ‘Month of Lei’ celebrations by presenting several events and destination training to trade media and travel agents.

Representatives from the visitor bureaux of Maui, O‘ahu, Kaua‘i and the Island of Hawai‘i have joined Hawai‘i Tourism Oceania for the celebrations. 

Hawai‘i Tourism Oceania has also partnered with Helloworld, Viva Holidays and Excite Holidays to launch marketing campaigns, activations and incentives as part of the ‘Month of Lei’ activities.

Some of the most exciting activations to date, travel agents throughout Sydney will be surprised to find poke bowl activations within their agency this month, keeping the Hawaiian Islands front of mind for both trade and consumers.

Giselle Radulovic, Country Manager Australia for Hawai‘i Tourism Oceania said ‘Month of Lei’ is the tourism board’s way of engaging both trade partners and consumers with the spirit of Aloha.   

“Each year in May, Hawai‘i Tourism Oceania brings the spirit of Aloha to Australia by inviting key media, trade and partners to celebrate the occasion with representatives from the Hawaiian Islands.  

“The month is a significant event for Hawai‘i Tourism Oceania, as the Hawaiian Lei is the physical embodiment of the spirit of Aloha symbolising kindness, altruism and generosity,” Ms Radulovic said.