Hawai‘i Tourism Oceania has launched a new consumer campaign pairing Australian influencers with Hawai‘i locals to help them get “under the skin” of the destination.
The influencers’ experiences were captured on film and will be shared with Australian audiences over the next month through a social and online campaign.
Kerri Anderson, Country Manager for Hawai‘i Tourism Oceania, said the brand campaign aimed to build greater awareness of the Hawaiian Islands by showcasing the more unexpected and unknown elements and experiences on the islands of O‘ahu, Maui, Kaua‘i and the Island of Hawai‘i.
Australian influencers included mummy blogger and self-confessed beach lover Chantelle Ellem- aka Fat Mum Slim, Australian nature photographer and long-time Hawai‘i fan, Craig Parry, Kaua‘i local Chelsea Yamase, and Former fashion magazine editor and media personality Paula Joye, known for her love of fashion, food and beautiful things.
Read more HERE and to find out more about the Experience Aloha campaign visit: www.experiencealoha.com.au