korea tourism roadshow
results
The Walshe Group coordinated the 2025 Discover Korea Roadshow in Auckland, featuring 8 Korean DMCs, 15 NZ tour operators, a B2B Travel Mart, a Mini Expo with Korean culture, and a Gala Dinner with Squid Game-inspired games. Recreating challenges from the popular Squid Games TV show was a popular element with travel agents, especially the iconic dalgona candy challenge.
overview
- Event coordination and management
- Trade relations and networking facilitation
- Trade media relations
- Invitations and RSVP coordination
our role
To educate, inspire, and equip New Zealand-based travel professionals with comprehensive knowledge of South Korea’s diverse travel offerings, thereby increasing promotion and sales of Korean tourism products and fostering strong, long-term partnerships between Korean suppliers and New Zealand trade partners. Our goal was not simply to promote Korea, but to immerse guests in hands-on K-Culture experiences. By combining entertainment with cultural elements, we encouraged genuine interaction rather than one-way communication.
the objective
The 2025 Discover Korea Roadshow brought together Korean DMCs and New Zealand travel agents in Auckland, creating strong trade connections and showcasing Korea’s unique tourism offerings.
discover korea in auckland 2025
Director of KTO Sydney, Mr Kim Hyeongjoon
“We’re thrilled by the rapid growth of the New Zealand market. Since launching our partnership with The Walshe Group, we’ve had more opportunities than ever to engage with the market, and we’re excited to continue working closely with industry partners. Last year, we welcomed the largest number of Kiwi visitors to Korea in history, and we’re optimistic this positive trend will continue.”
Naomi Rechter, Production Supervisor
“We are very grateful for your support and contribution to our episode and really appreciated the opportunity to promote Delta Air Lines to Australia”
travel guides
client feedback
