‘Taste of Aloha’
Media Famil
In May 2024, Hawai‘i Tourism Oceania curated and hosted the ‘Taste of Aloha’ media famil — a highly successful press trip designed to highlight Hawai‘i’s vibrant and diverse culinary scene
Four key media representatives from delicious., 9Honey/Nine, The Australian – Travel & Luxury, and marie claire were invited to experience a food-focused journey across O‘ahu and the Island of Hawai‘i.
The itinerary included visits to:
• Local coffee plantations and agricultural farms
• Award-winning farm-to-table restaurants
• Community farmers markets
• Authentic eateries showcasing Hawaiian regional cuisine
• O‘ahu’s dynamic Chinatown district
• Showcase the diverse food and agricultural offerings across Hawai‘i
• Elevate the profiles of local chefs, producers, and culinary communities
• Encourage sustainable and local-first travel by highlighting makers and growers
• Inspire high-value media coverage across top-tier outlets
the objective
the results
The famil successfully achieved its objectives, generating widespread editorial coverage across high-profile lifestyle, travel, and food publications. The results reinforce the value of immersive, themed itineraries that align with media interests and deliver strong destination storytelling.
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