Candice Steffensen joined the Walshe Group in 2022 as Manager, Marketing Australia, and New Zealand within the Lufthansa Group division. She has been appointed by the Walshe Group to the role of South African Airways National Sales Manager in August 2025. Her notable roles include leading Marketing Technology and digital integration/social media at Virgin Australia, in the period where Virgin Australia unified into a singular brand from Polynesian Blue, Pacific Blue, V Australia and Virgin Blue.
She also led digital strategy, campaign and partnership for the Sydney and Sports Portfolio at Destination NSW including a multi-million-dollar budget accountability. Her career spans 20+ years in roles focused on marketing, account management, business development and technology .
She has great passion for the travel industry and technical development.
