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no cookie-cutter solutions and no divided loyalties

What we do

Providing dedicated, transparent destination representation and airline GSA services is our core business. We represent your brand with the same passion and dedication you would... as if you had your own people on the ground.

The last 40 years have taught us one thing: trusted, ethical and effective representation is dedicated representation. To develop and grow your brand, rather than simply service it, we must be able to live and breathe the brand without distraction.

This is the essence behind The Walshe Group’s unique and innovative Dedicated Representation Model™ – an industry leading system that every member of our team signs up to.


Airline GSA Services

The Walshe Group's airline representation includes all facets of passenger operations, including reservations and ticketing, sales and marketing and all general airline administrative requirements for both online and offline airlines. 

We understand the specific needs of our airline partners and can tailor our services accordingly – from full service to one off support.

Our ability to deliver positive outcomes is testimony to our extensive and diverse portfolio of airline brands. Our employees working for our airline clients have an unmatched level of expertise and experience in the aviation sector with 30% of our employees having 10+ years in the airline industry.

  • Sales and marketing communications
  • Performance/data analysis (MIDT, Paxis)
  • Competitor analysis
  • Pricing and revenue management
  • Distribution management
  • Customer servicing - reservations and ticketing/Call centre
  • BSP management and processing
  • Financial reporting
  • Administration & people management

Tourist Board Representation

As a trusted destination partner to some of the world’s most prestigious brands, The Walshe Group works across a number of different destination portfolios in a variety of ways.

From large scale accounts with full consumer and trade teams to smaller trade and PR accounts, our accumulated knowledge and creative thinking deliver a magic mix of intelligent solutions to connect our travellers to incredible travel experiences in incredible destinations, around the world.

  • Sales and Marketing 
  • Digital marketing and social media
  • Trade education
  • Trade partnership marketing
  • Trade sales missions
  • Consumer marketing campaigns
  • Consumer and trade events
  • Public relations
  • Distribution Management

Tourism Products Representation

The Walshe Group has a strong history of representing a broad range of tourism products from car, rail, hotels and more recently airline stop over programmes.

We offer the following services dependent on the level of service you require across our local markets.

  • Sales and marketing campaigns
  • Trade education and sales calls
  • Trade partnership marketing
  • Trade sales missions
  • Ticketing and distribution
  • Public relations
  • Representation at consumer events/expos
  • Brochure distribution management

Tourism Event Co‑ordination

Using our own in-house event software and extensive distribution database, if you are planning an event or an in market sales mission, we are your local ‘feet on the ground’. We have the contacts, the suppliers and ‘can do attitude’ to make it happen.

  • Co-ordination and management of sales mission logistics
  • Co-ordination and management of trade functions and events (large or small)
  • Appointment scheduling with key industry partners
  • Representation at trade and consumer shows
  • Co-ordination of trade media events
  • Public relations services
  • Distribution services to trade and media