Aloha Down Under connects agents and Hawai‘i partners.
Objective: The Aloha Down Under road show provides an opportunity for our Hawai‘i industry partners to build and develop business relationships with the Oceania travel trade to increase destination market share. Ultimately, the road show inspires travel agents, product managers and media with the tools and knowledge to better sell & promote the Hawaiian Islands.
Our role:
- Strategic event planning & logistics
- Event PR & Marketing pre & post the road show
- Travel Trade training & education
- Travel Trade relations including B2B sessions, sales calls and networking opportunities
Overview: Aloha Down Under is Hawai‘i Tourism Oceania’s annual road show focusing on travel trade training and education. The road show includes travel agent workshop as well as business-to-business (B2B) and media networking events in Australia and New Zealand.
Outcome: Hawai‘i Tourism Oceania delivered nine events in six days with 16 partners from the Hawaiian Islands attracting over 600 travel agents in Sydney, Brisbane, Melbourne and Auckland. Feedback from the agent community was tremendous – many rated it one of the best trade events they have attended.
