VISITFLANDERS was presented the ‘Award For Bravery’ for its street art activation to mark the centenary of the Battle of Passchendaele, at the 2018 Mumbrella Travel Marketing Awards.

The 2018 Mumbrella ‘Award For Bravery’ was presented to VISITFLANDERS in recognition of the marketing work around its street art activation to mark the Centenary of the Battle of Passchendaele, in Sydney last night.

A street art mural depicting the personal impact of war was created by local artist Adrian Doyle in Melbourne’s well-known Hosier Lane. It was designed to commemorate the Battle of Passchendaele in Belgium, 100 years ago.

VISITFLANDERS commissioned this artistic impression as part of its five-year commemoration program. It is one of the commemorative activities to remember the unique historical significance that the Great War had on this small region of Belgium from 1914-18. The area still attracts many Commonwealth visitors, keen to find out more about this period of history, which shaped society today.

The mural received significant media coverage including the cover of The Age, television and radio coverage, print stories as well as social media, which in turn drew crowds to see the moving artwork depicting a scene from World War 1 on Flanders Fields.

The Mumbrella Travel Marketing Award recognized the bravery in using a medium that was impermanent and that featured a topic not normally covered by street artists.  The mural captured the emotion of that tragic period in history in a deeply personal and thought provoking way.  Using the street art medium was a reflection of the impermanence of life and loss – street art can be just a fleeting moment in time.

The Battle of Passchendaele (31 July - 10 November 1917) was one of the bloodiest battles of the First World War.  Half a million casualties fell in 100 days for a gain of only 8 km of territory.  Total casualties at Passchendaele are estimated to be 475,000; about 275,000 British and Commonwealth and about 200,000 German.  A total of 38,000 Australians, 15,600 Canadians and 5,300 New Zealanders fell there, either killed, wounded or missing.

Click HERE to view the video of the special remembrance mural in Melbourne's Hosier Lane.

For more information on Flanders Fields go to VisitFlanders.com or Flandersfields1418.com