Campaign welcomes global traveller to explore deeper and discover New York City’s “true” and authentic local culture.


NYC & Company, New York City’s official destination marketing organisation, has just unveiled a new global tourism campaign titled “True York City,” with advertisements and promotion now live around the world. “True York City” showcases the unique culture produced by the 8.5 million residents of New York City’s five boroughs. The campaign invites travellers to discover the iconic experiences NYC is known for, as well as lesser-known aspects that can not be found anywhere else in the world.

“When people think New York City, they think authenticity,” said NYC Mayor Bill de Blasio. “As the safest and most dynamic big city in America, we have endless cultural offerings that continue to make the five boroughs a global draw for tourists. But now with ‘True York City,’ we can give those travelers an even more genuine, bona fide New York City experience while helping our businesses and communities thrive at the same time.”

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