Love is in the air as Hawai‘i Tourism Oceania focusses on romance and couples’ holidays as a key strategy for quarter three, 2019.

With couples making up 24% of travellers from Oceania, Hawai‘i Tourism Oceania recognises this as an important market for visitation to the Hawaiian Islands.

Partnering with Expedia and Hawaiian Airlines, Hawai‘i Tourism Oceania has launched an integrated digital campaign across Australia and New Zealand.

The multi-faceted campaign promotes holidays for couples through consumer direct, trade and public relations activities.  

A dedicated microsite takes consumers on a visual journey through the Hawaiian Islands, prompting them to select their preferred romantic experiences on each island and leading them to a custom itinerary for their getaway.

Each consumer entering the microsite and completing the steps will go into the draw to win a holiday to their island of choice.

Giselle Radulovic, Country Manager Australia for Hawai‘i Tourism Oceania said providing consumers with itineraries is a fresh strategy for promoting the Hawaiian Islands.

“Utilising custom itineraries to showcase the diversity of experiences across the Hawaiian Islands is a way for Hawai‘i Tourism Oceania to increase awareness on the destinations and its offerings,” Ms Radulovic said.

In conjunction with Ignite (MyHawaii), Hawai‘i Tourism Oceania has also launched a multi-channel integrated cooperative campaign targeted at couples.

The 9 week campaign features package deals and promotes the Hawaiian Islands as the perfect destination for honeymoons, weddings and romantic celebrations.

To view the Expedia microsite, visit

Watch the video HERE