Last week, six product managers from Australia and New Zealand headed to Maui on a combined famil between Hawai‘i Tourism Oceania, Brand USA and Hawaiian Airlines.

Showcasing how Maui is the perfect stopover destination, the participants spent three nights on the island after their time in mainland USA, enjoying five-star accommodation, at the Ritz Carlton Kapalua and An Daz Maui.

Participants were treated to a cocktail mixology class, five course dinner, a sunset sail, helicopter rainforest tour and a tour through upcountry Maui.

The product managers also attended a B2B event, hosted by Hawai‘i Tourism Oceania, where they met and spoke with Maui hotel partners.

The famil concluded with a bespoke event hosted by Maui Visitors Bureau at The Lahaina Loft, the island’s newest venue. This event took place at sunset, overlooking Lahaina town and included Keiki (kid) Hula, Hawaiian music and a farm-to-table dinner prepared by a private chef.