Six out of 10 Australians book their Hawai’i holiday through a travel agent, more than twice the rate for Aussies booking other long-haul trips.

Australian Country Manager for Hawai’i Tourism Oceania (HTO), Kerri Anderson, said the latest Roy Morgan Hawai’i holiday tracking survey revealed that 64 percent of Australians used a travel professional to plan and book their last Hawai’i trip, compared to 27 percent for other long-haul travellers generally.

Speaking at HTO’s annual Aloha Down Under roadshow, Ms Anderson said the importance of the traditional travel agent had not diminished despite the increasing range of booking options.

“Couples and families are the largest groups travelling to Hawai’i and as we all know, the pressures of work and family life often means we are extremely time poor so having someone else take care of all the holiday arrangements is an attractive option,” Ms Anderson said.

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