Etihad Launches New Brand Platform: ‘Choose Well’

Etihad Airways, the national airline of the UAE, has launched a new brand platform: ‘Choose Well’. The airline’s new customer proposition is an invitation for all to make choices about how they travel and to journey on their own terms. It is also a validation that Etihad’s customers, partners, guests and employees are at the heart of every good choice it makes. The launch is timed to coincide with the airline’s birthday celebrations of fifteen years since its first flight.

16 November 2018