Abu Dhabi Launches New Destination Campaign, A Series of Extraordinary Stories

The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) has significantly upped the ante on global marketing with the introduction of a major new international promotional campaign. This latest activity will build upon a destination identity that has already attracted record numbers of guests to the emirate for two successive years, and will be supported by increased worldwide media investment across all channels.

12 September 2018